Hilma Terms of Service

Last updated: September 16, 2026

These Terms of Service (these "Terms") are a binding agreement between you ("you" or "your") and View Group, Inc., doing business as Hilma ("Hilma", "we", "our", or "us"). These Terms govern your access to and use of the Services. "Services" means the Hilma software-as-a-service platform and mobile application, our websites at hil.ma and hilma.net and any related products and services set out in your applicable Order.

PLEASE READ THESE TERMS CAREFULLY. BY CREATING AN ACCOUNT, CLICKING TO ACCEPT, OR OTHERWISE ACCESSING OR USING THE SERVICES, YOU (A) ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THESE TERMS; (B) REPRESENT THAT YOU ARE AT LEAST 18 YEARS OLD AND ABLE TO ENTER INTO A BINDING CONTRACT; AND (C) AGREE TO BE BOUND BY THESE Terms. IF YOU DO NOT AGREE, DO NOT ACCESS OR USE THE SERVICES.

Nothing in these Terms affects the statutory rights that you have as a consumer that cannot be excluded or limited by agreement (see Section 17 and Section 18).

  1. Definitions.
    1. "Account" means the account you create or that is created for you to access and use the Services.
    2. "Aggregated Statistics" means data and information relating to the use of the Services that Hilma compiles in an aggregated and Anonymized form for statistical and performance purposes. Aggregated Statistics does not include any data that identifies, or that is reasonably capable of being used (alone or together with other information reasonably likely to be available) to identify, any individual or household.
    3. "Anonymized" means irreversibly altered so that an individual is not, and is no longer, identifiable — directly or indirectly — taking into account all the means reasonably likely to be used to identify them, such that the resulting data is not personal data under applicable data protection law. Because a small number of distinctive artworks or holdings can identify an individual or household, data is not Anonymized merely because names or other direct identifiers have been removed if re-identification remains reasonably likely.
    4. "Authorized Users" means the individuals you invite to access the Services under your Account — for example, members of your household — up to any limit stated in your Order.
    5. "Your Content" means, other than Aggregated Statistics, the information, data, files, and other content, in any form, that you submit, upload, or otherwise transmit to or through the Services, including artwork records and organisation records.
    6. "Hilma IP" means the Services, the software and documentation we provide in connection with the Services, and all intellectual property rights in and to the foregoing. Hilma IP includes Aggregated Statistics but does not include Your Content.
    7. "Third-Party Products" means any products, content, services, websites, or other materials that are owned by third parties and are incorporated into or accessible through the Services.
  2. Eligibility and Accounts.
    1. Eligibility. The Services are not intended for and may not be used by anyone under the age of 18, and our product is not directed to children. By using the Services, you represent that you meet this requirement.
    2. Accounts by Invitation. Access to the Services is by invitation. We create Accounts for approved customers and the users they invite; the only self-service step is joining our waitlist at hil.ma. When we create your Account, you must provide accurate, current, and complete information and keep it up to date, and you are responsible for the users you invite and for all activity under your Account.
    3. Account Security. You are responsible for keeping your login credentials confidential and for all activity that occurs under your Account. You will not sell, share, or transfer your credentials, and you will notify us promptly at [email protected] of any unauthorised use of your Account or credentials.
  3. The Services and Licence to Use.
    1. Licence. Subject to your compliance with these Terms and, where the Services are paid, your payment of applicable Fees, we grant you a revocable, non-exclusive, non-transferable, non-sublicensable, limited right to access and use the Services for your own personal or internal use and the use of your Authorized Users during the term of these Terms. You are responsible for your Authorized Users, including their compliance with these Terms and all activity under your Account, and access to the Services may not be shared with anyone other than your Authorized Users.
    2. Use Restrictions. You shall not, and shall not permit anyone else to: (i) copy, modify, or create derivative works of the Services or any software component of the Services; (ii) rent, lease, lend, sell, sublicense, distribute, or otherwise make the Services available to any third party except as expressly permitted; (iii) reverse engineer, disassemble, decompile, or otherwise attempt to derive the source code of any software component of the Services, except to the extent this restriction is prohibited by applicable law; (iv) remove any proprietary notices from the Services; (v) access or use the Services to build a competing product or service; or (vi) use the Services in any manner that infringes any third-party right or violates any applicable law.
    3. Reservation of Rights. We reserve all rights not expressly granted to you. Except for the limited rights expressly granted in these Terms, nothing grants you any right, title, or interest in the Hilma IP.
  4. Acceptable Use.

You agree not to use the Services to: (a) engage in any unlawful, fraudulent, misleading, harmful, or offensive activity; (b) upload or transmit any content that is unlawful, infringing, defamatory, or that you do not have the right to submit; (c) upload or transmit any viruses, malware, or other harmful code; (d) interfere with, disrupt, or place an unreasonable load on the Services or their infrastructure; (e) attempt to gain unauthorised access to the Services, other accounts, or our systems; or (f) use the Services in violation of any applicable law, rule, or regulation. We may publish additional usage guidelines from time to time, which are incorporated into these Terms.

  1. Your Content.
    1. Ownership. As between you and us, you retain all right, title, and interest in and to Your Content. We do not claim ownership of Your Content.
    2. Licence to Us. You grant us a non-exclusive, royalty-free, worldwide licence to host, store, reproduce, modify (for formatting and display), and use Your Content solely as necessary to provide, maintain, secure, and improve the Services and as described in our Privacy Policy.
    3. Your Responsibility. You are solely responsible for Your Content and represent that you have all rights necessary to submit it and to grant the licence above, and that Your Content does not violate these Terms or any applicable law. You are responsible for maintaining your own backups of Your Content.
  2. Subscriptions, Fees, and Payment.
    1. Fees. Access to paid features of the Services requires payment of the fees set out in your order or invoice ("Fees"). Except as required by law or expressly stated in these Terms, all Fees are non-refundable.
    2. Billing and Payment. We bill Fees by invoice issued through our payment processor, and you shall pay each invoice by the due date stated on it (or, if none is stated, within 30 days of the invoice date) using a payment method that our payment processor supports. Billing and collection of Fees may be performed by View Group, Inc. or by its affiliate View Global, Ltd, or by a third-party payment processor engaged by either of them. You authorize each of View Group, Inc. and View Global, Ltd to invoice you for, process, and collect the Fees (and applicable taxes), and payment to either of them fully discharges your payment obligation under these Terms. View Group, Inc. remains responsible for our obligations under these Terms regardless of which entity processes payment. You are responsible for keeping your billing details current and for all taxes associated with your purchase, other than taxes on our income.
    3. Automatic Renewal. If your subscription is offered on a recurring basis, it will automatically renew for successive periods equal to the initial subscription period, at the then-current price, unless you cancel before the end of the current period. We will disclose renewal terms in your Order and, where required by law, send renewal reminders. You may cancel automatic renewal at any time as described in Section 7.
    4. Price Changes. We may change our Fees from time to time. Any price change will apply to the next billing period after we give you reasonable advance notice, and you may cancel before the change takes effect.
  3. Cancellation and Refunds.
    1. Cancellation. You may cancel your subscription at any time by contacting your account manager or emailing [email protected]. Unless otherwise required by law, cancellation takes effect at the end of your current billing period, and you will retain access until then.
    2. Consumer Right to Cancel (UK). If you are a consumer in the United Kingdom, you may have a statutory right to withdraw from a purchase within 14 days. Where you ask us to begin providing digital content or services during that period, you acknowledge that you may lose the right to withdraw once performance has begun, to the extent permitted by applicable law. Nothing in this Section limits any non-waivable statutory cancellation or refund right.
  4. Intellectual Property; Feedback.

As between you and us, we own all right, title, and interest, including all intellectual property rights, in and to the Services and the Hilma IP. "Hilma" and our logos are our trademarks and may not be used without our prior written permission. If you send us any suggestions, comments, or other feedback about the Services ("Feedback"), we may use that Feedback for any purpose without any obligation or compensation to you, and all Feedback is non-confidential.

  1. Privacy.

View Group, Inc., doing business as Hilma, is a controller responsible for your personal data. Our affiliate View Global, Ltd (1 Coach House Mews, London SE1 4PP, United Kingdom) operates and hosts our platform and website in the United Kingdom. Depending on the processing activity concerned, View Global, Ltd acts either as a joint controller together with View Group, Inc. or as a processor acting on View Group's behalf and instructions. Where View Group, Inc. and View Global, Ltd determine, whether jointly or separately, the purposes and means of processing your personal data, each acts as a controller of that data, and where they do so together they act as joint controllers. You, as our customer and a user of the Services, are the data subject whose personal data is described in this policy; you are not a controller or a joint controller of that personal data. If you have any questions about this policy or how we handle your personal data, or if you wish to exercise your rights, please contact us at [email protected] (see Contact Information). We handle your personal data in accordance with our Privacy Policy, which is available on our website at hil.ma. Our International Data Transfers Statement, which is available on request by contacting [email protected], is provided for information only and is not incorporated into these Terms as binding terms. By using the Services, you acknowledge that you have reviewed our Privacy Policy. The Privacy Policy is incorporated into these Terms by reference.

  1. Third-Party Products.

The Services may allow access to or integrate with Third-Party Products. Those Third-Party Products are governed by their own terms and privacy policies, and we are not responsible for them. Your use of any Third-Party Product is at your own risk.

  1. Availability, Support, and Suspension.
    1. Availability and Support. We use commercially reasonable efforts to keep the Services available, but we do not guarantee that the Services will be uninterrupted or error-free. Where we choose to offer support, we may do so at our discretion, including by email at [email protected], and the scope and availability of any support may change over time.
    2. Changes to the Services. We may modify, add, or discontinue features of the Services from time to time. Where a change materially reduces core functionality of a paid subscription, we will give you reasonable notice and, where required by law, an appropriate remedy.
    3. Suspension. We may suspend or restrict your access to the Services, in whole or in part, if we reasonably determine that (i) there is a threat to the security or integrity of the Services; (ii) your use violates these Terms or applicable law or poses a risk to us or others; (iii) payment is overdue; or (iv) we are required to do so by law. We will use commercially reasonable efforts to notify you and to restore access once the cause is resolved.
  2. Warranty and Disclaimer.
    1. Limited Warranty. Hilma warrants that it will provide the Services using a commercially reasonable level of care and skill.
    2. Disclaimer. EXCEPT FOR THE LIMITED WARRANTY IN SECTION 12(a) AND SUBJECT TO SECTION 18, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE", AND WE DISCLAIM ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL MEET YOUR REQUIREMENTS, BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY DEFECTS WILL BE CORRECTED. WE STRICTLY DISCLAIM ALL WARRANTIES WITH RESPECT TO THIRD-PARTY PRODUCTS. THIS SECTION DOES NOT LIMIT ANY STATUTORY RIGHTS YOU HAVE AS A CONSUMER THAT CANNOT BE EXCLUDED.
  3. Limitation of Liability.
    1. Subject to Section 13(c) and Section 13(d), and to the fullest extent permitted by law, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, OR GOODWILL, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. This exclusion does not exclude your reasonable and direct costs of restoring or reconstituting Your Content from your most recent available backup where loss of or damage to Your Content is caused by our breach of these Terms or failure to use reasonable care.
    2. Subject to Section 13(c) and Section 13(d), and to the fullest extent permitted by law, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (I) THE AMOUNTS YOU PAID US FOR THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (II) ONE HUNDRED US DOLLARS ($100).
    3. Exceptions. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law. If you are a consumer, the limitations in this Section apply only to the extent permitted by the law of your country of residence.
    4. Data protection and security. Notwithstanding Section 13(b) but subject to Section 13(c), the cap in Section 13(b) does not apply to our liability for (i) breach of our obligations under applicable data protection law, or (ii) a personal data breach, or loss of or damage to Your Content, in each case to the extent caused by our breach of these Terms or our failure to use reasonable care. FOR SUCH LIABILITY, OUR TOTAL AGGREGATE LIABILITY WILL INSTEAD NOT EXCEED TWO (2) TIMES THE AMOUNT DETERMINED UNDER SECTION 13(b). For clarity, this Section 13(d) establishes a single, cumulative cap on all such data-related liability and does not apply on a per-claim or per-incident basis. Your responsibility to maintain your own backups of Your Content does not reduce or exclude our liability for loss of or damage to Your Content caused by our breach of these Terms or our failure to use reasonable care.
  4. Indemnification.

To the fullest extent permitted by law, you agree to indemnify and hold harmless View Group, Inc. and its officers, directors, employees, and agents from any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or relating to (a) Your Content, (b) your use of the Services in violation of these Terms or applicable law, or (c) your violation of any third-party right. This Section does not apply to the extent a claim arises from our own breach of these Terms or our negligence, and it does not require you to indemnify us beyond what is permitted by the consumer-protection law of your country of residence.

  1. Term and Termination.
    1. Term. These Terms apply from the date you first accept them or use the Services and continue until terminated as described below.
    2. Termination by You. You may stop using the Services and close your Account at any time, including as described in Section 7.
    3. Termination or Suspension by Us. We may suspend or terminate these Terms and your access to the Services (i) if you materially breach these Terms and, where the breach is capable of cure, do not cure it within 30 days of our notice; (ii) immediately if required by law or to protect the Services or other users; or (iii) for convenience on reasonable prior notice, in which case we will refund any prepaid Fees for the unused portion of your subscription.
    4. Effect of Termination. On termination, your right to use the Services ends and you must stop using the Hilma IP. For 30 days after termination, you may request an export of Your Content, and we will provide it to you in a commonly used, machine-readable format (such as CSV); after that period, and in any event within 90 days after termination, we will delete Your Content, except to the extent we are required to retain it by applicable law. Certain records — for example, billing and tax records — are retained for longer periods as described in our Privacy Policy and as required by applicable law. Sections that by their nature should survive termination — including Sections 5(a), 5(c), 8, 12, 13, 14, 17, 18, and 20 — will survive. The licence in Section 5(b) terminates on termination of these Terms, except that it continues solely to the limited extent, and for the limited period, necessary for us to make Your Content available for export and to delete or retain Your Content in accordance with this Section 15(d) and applicable law.
  2. Changes to These Terms.

We may update these Terms from time to time. If we make material changes, we will provide reasonable advance notice by posting the updated Terms with a new "Last updated" date and, where appropriate, by notifying you through the Services or by email. Changes take effect on the date stated in the notice. Your continued use of the Services after that date means you accept the updated Terms. If you do not agree, you must stop using the Services before the changes take effect.

  1. Governing Law, Arbitration, and Dispute Resolution.
    1. Governing Law and Venue. These Terms are governed by the laws of the State of New York, without regard to its conflict-of-laws rules. Subject to Section 17(b), and except where you are a consumer entitled to bring proceedings elsewhere under Section 17(f), any dispute not subject to arbitration will be brought exclusively in the state or federal courts located in New York County, New York, and the parties consent to the jurisdiction of those courts.
    2. Agreement to Arbitrate (US Users Only). This Section 17(b) applies only if you reside in the United States. You and Hilma agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court, except as provided in Section 17(d). The Federal Arbitration Act governs the interpretation and enforcement of this Section. The arbitration will take place in the county where you reside or by videoconference, and the arbitrator's award may be entered in any court of competent jurisdiction. The arbitrator has exclusive authority to resolve any dispute about the interpretation, applicability, or enforceability of this arbitration agreement.
    3. Class Action and Jury Trial Waiver (US Users Only). You and Hilma agree that each may bring claims against the other only on an individual basis and not as a plaintiff or class member in any purported class, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of a representative or class proceeding. YOU AND HILMA WAIVE ANY RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS ACTION. If this class-action waiver is found unenforceable as to a particular claim, that claim (and only that claim) will be severed and may proceed in court.
    4. Exceptions and Small Claims. Either party may bring an individual action in small claims court for disputes within that court's jurisdiction, and either party may seek injunctive or other equitable relief in court to protect its intellectual property or confidential information.
    5. Right to Opt Out of Arbitration (US Users Only). You may opt out of the arbitration and class-action waiver provisions of Sections 17(b) and 17(c) by sending written notice to [email protected] within 30 days after you first accept these Terms. Your notice must include your name and the email associated with your Account and state that you opt out of arbitration. If you opt out, the court provisions of Section 17(a) will apply to you.
    6. Consumers Outside the United States. The arbitration and class-action waiver provisions in this Section do not apply to consumers outside the United States. If you are a consumer, (i) you receive the benefit of any mandatory consumer-protection provisions of the law of the country or US state in which you reside; and (ii) nothing in this Section deprives you of the right to bring proceedings in, or of the protection of the mandatory laws of, your country of residence. Nothing in these Terms limits your right, if you are in the United Kingdom, to lodge a complaint with the Information Commissioner's Office as described in our Privacy Policy.

The determination of whether a dispute is subject to arbitration will be governed by this Section 17 as a whole.

  1. Your Statutory Consumer Rights.

If you use the Services as a consumer, you have legal rights under the consumer-protection laws of your country or state of residence, including rights relating to services that are not provided with reasonable care and skill or that do not match their description. Nothing in these Terms excludes, restricts, or modifies any right or remedy that cannot lawfully be excluded, restricted, or modified. Where any provision of these Terms conflicts with such a right, that right prevails.

  1. Export Compliance.

The Services may be subject to US and other export control and sanctions laws. You represent that you are not located in, and will not use the Services in, any country or by any person subject to applicable embargoes or restrictions, and you agree to comply with all applicable export control and sanctions laws.

  1. General.

If you have entered into a Hilma Master Customer Agreement, that agreement is the sole governing instrument for your subscription and these Terms do not apply to you. These Terms apply only where you use the Services without having entered into a Master Customer Agreement (for example, trial or unregistered use). Where these Terms apply, they, together with the Privacy Policy and any terms presented at the point of purchase, are the entire agreement between you and us regarding the Services and supersede all prior agreements on that subject. If any provision is held invalid or unenforceable, the remaining provisions remain in full force. Our failure to enforce any provision is not a waiver of it. You may not assign or transfer these Terms without our prior written consent; we may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets. We are not liable for any failure or delay in performance (other than payment obligations) caused by events beyond our reasonable control. You consent to receive communications from us electronically, and you agree that electronic communications satisfy any legal requirement that a communication be in writing.

  1. Contact Us.

If you have any questions about these Terms, please contact us at:

View Group, Inc. (dba Hilma)

Email: [email protected]

Website: hil.ma

Postal address: 167 Madison Avenue, Ste 205 #428, New York, NY 10016